I’m the Cheeky Bloke behind the Global
We Buy Houses Movement
I kicked it all off in Dallas back in ’89. One bloke, a crazy idea, and a belief that you don’t need a bank manager breathing down your neck to own property. While everyone else was queuing up for “approval,” I was showing people how to get houses without deposits, without waiting, and without begging for permission. That little spark grew into a worldwide movement — We Buy Houses — now recognised across the globe.
I don’t chase money. i flirt with it until it follows me home.
That mindset helped thousands of buyers who couldn’t buy, sellers who couldn’t sell, and investors who thought they were stuck. I taught them to structure deals so what looked impossible on Monday was signed by Friday.
The $18M lesson (yes, really)
I copped what the press called “the world’s most expensive book”—an $18 million fine. Most would bury that. Not me. You don’t get fined $18M for being boring. You get fined for rattling cages and breaking marketing rules you didn’t even know existed. It took over 20 years to “earn” that fine. It was a brutal lesson—and it made me even sharper about ethics, clarity and compliance.
So when people ask me, “Rick, why should I listen to you?” my answer’s simple: who else do you know that flipped the global property playbook on its head, taught tens of thousands how to create deals out of thin air, built a global brand and lived to tell the tale after writing an $18 million book
“The less you say, the more you make.” – Rickism #1
But here’s the kicker -
Real Estate was Just the warm-up Act.
My Real Estate Secret Weapon
Subliminal Science—a psychology-driven way to influence and negotiate without scripts or pressure. Influence isn’t about force or chasing money; it’s frictionless persuasion—rearranging the conversation so money chases you.
I don’t convince people; I let people convince themselves. When they own the idea, they own the outcome.
I’ve spent decades mastering how people really make decisions. Speak to the subconscious and they’ll close the deal for you. (Hint: it’s not what comes out of your mouth—it’s how the whole moment feels.)\
I even Snuck my way into these Best Sellers
Body Language (18 million copies sold!) and Talk Language.
Because 93% of persuasion isn’t words—it’s tone, timing, and knowing when to shut up and smile. Say it right and it beats a thousand clever words.
Whether you’re in real estate or sales, I’ll give you tools you can use right now—no stiff lectures, no fluff, just straight talk with a wink.
I’ve learned the best deals walk past your desk twice a week. Don’t stress about “finding” them—use what’s here and you’ll trip over them while everyone else is staring at their shoes. If the bank says no? Good. They’re boring anyway—let’s find another way.
FAQ
Were you really fined?
Yes. In 2018 I received an $18M fine in Australia. It became the most expensive and valuable lesson of my career.
What do you do now?
I coach, speak, and train people in subliminal science, influence, and negotiation worldwide—focused on ethical, win-win outcomes.
Do your methods still work today?
Yes. I teach frameworks that work across sales, business, and property, with a focus on terms over price and conversations over pressure.
Is this ethical?
Absolutely. It’s about building trust, creating options, and structuring win-win deals.